News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ecomm Roundup: 2 SaaS offerings and a new m:comm platform
Three new offerings to the ecommerce space this week will give retailers and merchants more options for campaigns, storefronts and payment options.
First, SK Planet is beta-launching a new mobile commerce platform called Slyde. The platform is available in the iTunes and Google Play stores and is set up to ease the friction from in-store check-outs at restaurants. Through the app consumers are pay, redeem coupons and receive loyalty perks without take their phone or device out.
"Our goal with Slyde is simple. We want to facilitate connections between small businesses and their customers. Slyde is about more than just coupons and deals, it's about deepening the relationship between shoppers and the stores they love. It's about a great overall experience that starts before the customer even enters the store," said Kihyun Jung, Chief Operating Officer and Chief Product Officer of SK Planet, Inc. "We're proud to test this groundbreaking beacon shopping technology in the U.S. market."
Meanwhile Singular, an SaaS mobile platform is launching enabling brands to analyze and optimize their mobile presence and operations through a single dash. Because it is SaaS, Singular allows in-house marketers to do jobs - campaign development, management and analysis - that was previously done by agencies.
Finally, SaaS platform Zing, a POS system for small and medium sized businesses, is launching their iPad app. Zing's Register platform allows merchants to take payments, ecommerce and email marketing objectives; coming soon, they'll incorporate social media tools, online ordering for food and retail and accounting.
"Enterprise-level merchants have benefitted from unified SaaS platforms and real-time operations for years, all of which require expensive custom development and integration," said Zing CTO, Zack Angelo. "Register leverages Zing's ability to bring enterprise-grade features and data access to SMB merchants while also leveraging the proven SaaS platforms - such as Bigcommerce, MailChimp, and Quickbooks Online - that they already rely on."
Image via Shutterstock
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
- Expert: What Google, Amazon announcements mean for marketers
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
- Brands: Why you should prep for cyber attacks
- Fun in the Sun: How to Take a Vacation as a Small Business Owner
- Email Roundup: Solutions to increase targeting
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...