News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
easyJet to trial iBeacon at select European airports
Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.
iBeacons will soon be installed in UK airports London Gatwick and Luton and Charles de Gaulle airport in Paris, France. The aim is to help passengers navigate their way around the airport using triggered notifications to their mobile devices at critical points in their journey.
For the time being, and to gauge passenger engagement and reaction, easyJet are keeping iBeacon use simple, employing it at bag drop offs, security areas and notifying passengers when they need to have documentation, such as passports and boarding passes, ready.
"This is another example of how easyJet is innovating to make travel easier for passengers across Europe," said Peter Duffy, commercial director for easyJet. "By becoming the first airline to trial iBeacons across Europe we can help speed up the airport journey and provide assistance to our passengers making it even easier to fly with easyJet."
The scheme is being trialed during the peak summer travel period and, if successful, will be rolled out across the remainder of airports in Europe to which easyJet flies. To use the technology, passengers must have the easyJet app installed. Currently, 9.2 million of the airline's 60 million passengers have downloaded the app. Passengers must also have Bluetooth and location services enabled.
easyJet is not the first airline to experiment with iBeacon technology. Virgin Atlantic has been trialing it in the Upper Class Wing at London Heathrow Airport's Terminal 3, and American Airlines is involved in perhaps the industry's biggest deployment at Dallas/Fort Worth International Airport.
Image via Shutterstock
- Demandbase: What won't happen in 2015
- Ecommerce Roundup: Shoppers findings leads on social media
- Report: Analysis high on B2Bers New Year List
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...