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BizReport : Ecommerce : July 09, 2014

Digital Shopper Study: 82% research, 55% buy from digital devices

People aren't just buy more online, they're researching. According to new data out from the e-tailing group, comScore and UPS most digital shoppers (82%) are now researching purchases online while 55% are buying online.

by Kristina Knight

As for preferred devices, researchers prefer using desktop/laptop computers (61%) to tablets (11%); digital shoppers also prefer to buy from desktops/laptops over mobile devices, although nearly half say they've now made at least 1 purchase via a mobile device.

Because so many people are both research and shopping online, the e-tailing group suggests retailers will begin pushing more budget dollars into responsive design to provide shoppers a better experience. According to their survey just over half (53%) of retailers say they'll invest in responsive design elements to increase performance.

Meanwhile, new data out from myThings shows the day before a holiday is the biggest shopping day - despite lead-ups and ad campaigns pushing consumers into stores early. According to their data shopping on July 3 outranked other days in the lead-up to America's Independence Day (July 4). On July 3 ecommerce data shows a 15% increase in sales compared to the average decrease in Thursday sales of 4%. Shopping on July 4 decreased 21% as people left computers for barbecues, swimming and fireworks.

Image via Shutterstock

Tags: ecommerce, ecommerce trends, myThings, online shopping trends, the e-tailing group

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