News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brits unable to recognize top women in tech
In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.
McAfee's survey of 4,000 adults in the UK found that while male leaders in the technology sector are well known to many, women are not.
More than three-quarters of Brits recognized Mark Zuckerberg as the founder of Facebook, 90% had heard of Bill Gates of Microsoft and 70% knew of the late Steve Jobs of Apple.
However, just 8% had heard of Facebook COO Sheryl Sandberg and 17% knew of Martha Lane Fox, founder of Lastminute.com. Overall, 73% said they had not heard of any high-ranking women in the field of technology.
McAfee's research was conducted to highlight those 7,500 or so women that made up almost 75% of the workforce at Bletchley Park where they decoded and deciphered German messages during World War 2.
According to Samantha Humphries-Swift, labs manager at McAfee, "women have always played an important role in the growth and development of the technology industry". Of the women at Bletchley Park Humphries-Swift says "these women were the original female role models of modern computing. It's this history, combined with the leaders in technology today that should serve to inspire current and future generations of both men and women into the world of IT".
The Duchess of Cambridge recently visited the newly restored Bletchley Park which is now an education and heritage site. Her grandmother, Valerie Glassborrow, had once worked there during wartime.
- Study highlights consumer behavior in tablet purchase journey
- Britain leads Europe's online shopping boom
- YouGov: Mobile commerce confidence grows among consumers
- Study finds the moments ads will most likely garner attention
- Report: SMB owners optimistic about 2014 holidays
- Brands: Why you need to connect social and cross-platform marketing objectives
- 35% of U.S. online shoppers won't browse or buy from Alibaba
- Top 3 tips to create a multi-channel strategy that works
Featured White Papers
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...