News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brits unable to recognize top women in tech
In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.
McAfee's survey of 4,000 adults in the UK found that while male leaders in the technology sector are well known to many, women are not.
More than three-quarters of Brits recognized Mark Zuckerberg as the founder of Facebook, 90% had heard of Bill Gates of Microsoft and 70% knew of the late Steve Jobs of Apple.
However, just 8% had heard of Facebook COO Sheryl Sandberg and 17% knew of Martha Lane Fox, founder of Lastminute.com. Overall, 73% said they had not heard of any high-ranking women in the field of technology.
McAfee's research was conducted to highlight those 7,500 or so women that made up almost 75% of the workforce at Bletchley Park where they decoded and deciphered German messages during World War 2.
According to Samantha Humphries-Swift, labs manager at McAfee, "women have always played an important role in the growth and development of the technology industry". Of the women at Bletchley Park Humphries-Swift says "these women were the original female role models of modern computing. It's this history, combined with the leaders in technology today that should serve to inspire current and future generations of both men and women into the world of IT".
The Duchess of Cambridge recently visited the newly restored Bletchley Park which is now an education and heritage site. Her grandmother, Valerie Glassborrow, had once worked there during wartime.
- Expert: How to reconnect customers
- Fiksu launches mobile audience platform
- Ad Roundup: Solutions for mobile, online reach
- Imbalanced approach to social means consumers left waiting for response
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
Featured White Papers
- B2B Marketing Automation Platforms 2015: A Marketer's Guide
This report was prepared by conducting in-depth interviews with leading vendors and industry experts....
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...