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BizReport : Mobile Marketing : July 31, 2014

Android dominates smartphone market

Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics.

by Helen Leggatt

During the second quarter of 2014 Strategy Analytics reported 295.2 million smartphone shipments. Global smartphone growth has halved during the past year, from 49% a year ago to 27% today.

Android now dominates global smartphone shipments, found Strategy Analytics, reaching a new record share of 85% in Q2 2014. This has come at the expense of all of its competitors. Apple shipped 35.2 million smartphones and saw its market share fall slightly to 11.9%. Samsung shipped 74.5 million smartphones worldwide to capture a 25% share of the market, down from its 33% market share a year earlier.

"Like the PC market, Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide," says Neil Mawston, Executive Director at Strategy Analytics. "Rival OS vendors are going to have to do something revolutionary to overturn Android's huge lead in smartphone shipments."

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Image via Shutterstock

Tags: Android, Apple, market share, mobile

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