News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: Integrations and a mobile launch
This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:
First, OpenMarket is launching a US-based long code mobile messaging option. Long codes can be used to simplify appointment confirmations, customer service and chat options. These codes may become even more important as more of customer service goes mobile. According to a recent Forrester report 86% of enterprises surveyed 'plan to use' SMS this year for messaging and customer engagement.
"There is an increasing market demand for US long codes for non-marketing, business operational use cases," said Jay Emmet, General Manager at OpenMarket. "We've added US long codes to meet this need so that our enterprise customers can get all of their mobile messaging solutions from a single, global supplier."
Meanwhile, Mozu is integrating with online leaders BazaarVoice, Bronto and Kount; the integrations should give Mozu users a more holistic approach to online campaigns. Through the BazaarVoice integration, for example, users will have access to ROI analytics within their Mozu storefront as well as display rankings/ratings anywhere on-site.
"Consumer reviews create an enhanced online customer experience that helps drive sales, so it's important that ecommerce platforms make it simple to implement reviews platforms within the shopping environment.," said Jordan Yeats, Director of Business & Corporate Development at Bazaarvoice. "Mozu's API makes it nearly effortless to connect Bazaarvoice ratings and reviews to a client's Mozu store. Unlike most plug-in solutions that often require additional development work, the Mozu API makes it easy for ecommerce managers to input a few configuration settings, drag and drop the display, and go live with a fully functioning solution."
The Bronto integration will create automated processes for email campaign management and the Kount integration will help to automate fraud detection.
Image via Shutterstock
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
- Reports: Mobile data traffic, video trending high
- Survey finds increased interest in online car buying
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...