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BizReport : July 24, 2014 Archive

July 24, 2014 Archive

Mobile Marketing | July 24, 2014

Air passengers demand constant connectivity and fast in-flight Wi-Fi

People today are accustomed to easy access to Wi-Fi even when out and about in public. New research from Honeywell Aerospace finds that those expectations have expanded to include when travelers are airborne. >>

Mobile Marketing | July 24, 2014

Power Users + Loyal Users = App Stickiness

Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. >>

Social Marketing | July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites. >>

Blogs & Content | July 24, 2014

B2B firms struggling with content marketing

B2B companies are forging ahead with content marketing but, according to recent research by Forrester, businesses are focusing too much on selling their products and services instead of addressing problems faced by their customers. >>



Advertising | July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success. >>

Blogs & Content | July 24, 2014

Expert: Why SMBs are pushing farther into digital

Large enterprises have proven the ROI of digital marketing, and SMBs have taken notice. Even with limited resources, SMBs are now recognizing the value of digital marketing and allocating their budgets accordingly. >>