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BizReport : July 16, 2014 Archive

July 16, 2014 Archive

Social Marketing | July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well. >>

Advertising | July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. >>

Ecommerce | July 16, 2014

The Considered Consumer: Technology has slowed the path to purchase

The advent of ecommerce and associated technology is not speeding up consumers' path to purchase, it's slowing it down, according to new research from retail property firm Hammerson and analysts Conlumino. >>

Ecommerce | July 16, 2014

Budget supermarket tops UK BrandIndex rankings

The latest YouGov BrandIndex rankings reveal a move towards low-cost brands in the UK with budget supermarket Aldi, and the MoneySavingExpert.com, both featuring in the Top 10 for the first time. >>



Ecommerce | July 16, 2014

Survey: For certain items, in-person shopping still preferred

Though the bulk of Americans have made a purchase online, there are still things they'd prefer to shop for in person. That is the takeaway from a new Harris Poll out this week. According to researchers more than two-thirds (69%) of Americans say they've made at least one purchase online. >>

Advertising | July 16, 2014

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video. On top of these channels, there are literally billions of potential combinations an advertiser can choose from to zero in on its key buyer persona, from age to gender to geography, and so on. It's enough to make even the most experienced marketer's head spin. >>

Advertising | July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device of their choosing. >>