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BizReport : July 10, 2014 Archive

July 10, 2014 Archive

Mobile Marketing | July 10, 2014

By 2017 one quarter of corporate travel will be booked via mobile

Within the next three years a quarter of all online corporate travel bookings will be made via mobile, according to new research from Carlson Wagonlit Travel. >>

Advertising | July 10, 2014

Advertisers that take football too seriously risk alienating female fans

A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. >>

Mobile Marketing | July 10, 2014

Custora: More people making more purchases via mobile

New research from Custora shows that more people are using mobile devices to make purchases with mobile ecommerce on track to reach $50 billion by the end of this year. >>

Loyalty Marketing | July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales. >>



Viral Marketing | July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a trend for more B2B brands to push into the video space. >>

Mobile Marketing | July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry. >>

Ecommerce | July 10, 2014

Study: Shoppers more focused on sustainability

When it comes to spending money, more global consumers are looking at what brands give back to the world - and not just in the products offered. According to a new report out from Nielsen just over half of the global online community look at how sustainable a brand is and brands' social responsibility when they pull out their wallets. >>