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BizReport : July 9, 2014 Archive

July 9, 2014 Archive

Ecommerce | July 09, 2014

1 in 4 consumers use mobile as their exclusive shopping research tool

One in four UK consumers now use their mobile device as their exclusive shopping research tool, according to a new study released by global location ad platform xAd. >>

Ecommerce | July 09, 2014

U.S. consumers least concerned about online, mobile payment security

In a global survey by digital payment platform PayPal, Americans were found to feel the most secure about sharing financial data online and that businesses who do not take such payments in a world where cash-carrying consumers are a dying breed are missing out. >>

Ecommerce | July 09, 2014

Digital Shopper Study: 82% research, 55% buy from digital devices

People aren't just buy more online, they're researching. According to new data out from the e-tailing group, comScore and UPS most digital shoppers (82%) are now researching purchases online while 55% are buying online. >>

Blogs & Content | July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working to engage players. Here are their top 3 tips to create a better in-game ad experience. >>

Advertising | July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp: >>

Ecommerce | July 09, 2014

How one brand increased order size, lowered order cancellations

One retail brand is crediting MarketLive's infrastructure in helping them increase orders, decrease cancellations and overall push their brand higher in consumers' minds. >>