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BizReport : July 8, 2014 Archive

July 8, 2014 Archive

Internet | July 08, 2014

British Banking Association reports on Britain's banking 'revolution'

Contactless cards, payment by mobile and SMS balance alerts are just some of the mobile and Internet banking features that the British public is adopting in what is being dubbed a banking revolution. >>

Advertising | July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million video impressions per month, and today that fluctuates up to around 500M for 75M monthly players. Now their CEO is sharing her thoughts on why brands should try this niche marketplace. >>

Research | July 08, 2014

Why brands might try targeting Daddy

For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that of Daddy staying home to run things while Mommy leaves for an outside job. >>

Blogs & Content | July 08, 2014

Studies show youths viewing less TV while overall pay TV increases

Two new studies point to a switch in Americans' television habits: one shows a decrease in television viewing while the other points to fewer viewers cutting back on pay TV services. Seem contradictory? Maybe not. >>



Advertising | July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer. >>

Mobile Marketing | July 08, 2014

Nielsen reveals how much time mobile users spend engaging with apps

There are so many different apps to choose from, and many mobiles have screen upon screen of them, but how many apps, on average, does a typical user engage with on a monthly basis? >>