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BizReport : July 7, 2014 Archive

July 7, 2014 Archive

Ecommerce | July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior. >>

Mobile Marketing | July 07, 2014

Consumers quick to uninstall apps when push notifications are not relevant, interesting

Push notifications in apps are a great way to keep consumers up-to-date and engaged but, according to new research conducted by the Direct Marketing Association in the UK, they need to be relevant and interesting or risk alienating users. >>

Advertising | July 07, 2014

Top 3 tips to implement better RTB strategy

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the top 3 tips for a better programmatic (RTB) strategy. >>

Mobile Marketing | July 07, 2014

Top 3 unique uses for consumer SMS

It's no secret that people around the world are more attached than ever to their smartphones. Whether actually making calls or texting with friends, or using mobile browsers to shop to using social networking apps to check-in with their friends from around the world, smartphones are seen as a necessity. CallFire has found, though, some unique uses for the SMS side of the mobile space. >>



Social Marketing | July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new report, though many brands have a social 'presence' that presence may not make the best impression. >>