News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: People love gagets, just maybe not the Fire phone
Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one new survey.
Apple has a new phone coming out? The lines at the Apple store will be long. Samsung just upgraded their tablet? Look for 'sold out' signs at electronics stores and mobile providers. But one new device isn't getting the kind of attention some might expect.
According to a Connexity Insights survey the interest in Amazon's upcoming Fire smartphone is. . .bland. Researchers surveyed both Amazon Prime and non-Prime members and found most of the interest is coming from those using Amazon Prime.
"Fire has initially received lukewarm interest," says Hayley Silver Vice President, Insights powered by Bizrate at Connexity. "But I expect interest levels to increase, especially among existing Prime members looking to further leverage their Prime membership, as phone service contracts come up for renewal, prompting deeper consideration, and after consumers see more of what Amazon Fire can do."
Some interesting takeaways include:
• 10% of those surveyed say Fire Phone 'might' be worth investigating
• 24 of the 4,000 surveyed say they 'intend to purchase' Fire Phone, 14 of them are Amazon Prime members
• Most interested buyers say the integration with other Amazon products is a driving factor
One more interesting note: iPhone members surveyed were more likely to already be Prime members than other phone owners, but they were 'most interested' in the free year of Amazon Prime that comes with a phone purchase.
- Personal data: Lack of trust could hinder business growth
- 'Digiboomers' neglected by marketers
- Report: Brands need to up their content focus
- Report shows shoppers want retail everywhere
- Report: Cash still top American payment method
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...