News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: People love gagets, just maybe not the Fire phone
Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one new survey.
Apple has a new phone coming out? The lines at the Apple store will be long. Samsung just upgraded their tablet? Look for 'sold out' signs at electronics stores and mobile providers. But one new device isn't getting the kind of attention some might expect.
According to a Connexity Insights survey the interest in Amazon's upcoming Fire smartphone is. . .bland. Researchers surveyed both Amazon Prime and non-Prime members and found most of the interest is coming from those using Amazon Prime.
"Fire has initially received lukewarm interest," says Hayley Silver Vice President, Insights powered by Bizrate at Connexity. "But I expect interest levels to increase, especially among existing Prime members looking to further leverage their Prime membership, as phone service contracts come up for renewal, prompting deeper consideration, and after consumers see more of what Amazon Fire can do."
Some interesting takeaways include:
• 10% of those surveyed say Fire Phone 'might' be worth investigating
• 24 of the 4,000 surveyed say they 'intend to purchase' Fire Phone, 14 of them are Amazon Prime members
• Most interested buyers say the integration with other Amazon products is a driving factor
One more interesting note: iPhone members surveyed were more likely to already be Prime members than other phone owners, but they were 'most interested' in the free year of Amazon Prime that comes with a phone purchase.
- Brands: How to ensure rogue apps aren't damaging to you
- Top tips to drive purchases
- Brands: How to protect yourself in the app space
- 25% of smartphone owners have used mobile wallet technology at least once
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
Featured White Papers
- 4 Simple Strategies to Find Time for Creative Work
As marketers, we know our best work is fueled by time to think, brainstorm and explore different directions. But in...
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....