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BizReport : Blogs & Content : June 26, 2014


Study: Travelers looking early for bookings

A new study indicates travelers - for both business and pleasure - are taking advantage of online offerings to make destination decisions. From how they'll get there - plan, rental car, train - to where they'll stay once they arrive, travelers say both deal sites and branded airline or hotel sites are destinations they hit before traveling.

by Kristina Knight

The study, No Reservations: How Travelers Plan & Book Online, was conducted by ResearchNow on behalf of Sociomantic Labs.

Some interesting takeaways include:

• 57% of travelers book flights 2+ weeks in advance, 27% book 3+ weeks in advance
• 95% of business and leisure travelers say their main stop to purchase tickets is an airline site
• Business travelers also look at 'deal' sites for flights (71%) and hotel stays (63%)
• About three-quarters of leisure travelers look to deal sites, as well

"Travelers, like all online shoppers, have more options than ever when it comes to making plans. And unsurprisingly, airline and hotel websites are today the go-to destination for research," said JB Brokaw, North American president, Sociomantic. "This is a huge opportunity for travel retailers. Travelers are not being pressured to purchase. They have the time to book and the freedom to make their plans, so show them the offers personalized to them and their needs and capture these travelers before they wander too far."

Interestingly enough, business travelers are reporting as much freedom in their bookings as those traveling for pleasure. According to most business travelers, while they must arrive at a certain time for meetings or conferences, most are given leeway in how they arrive and where they stay once they've arrived.

Image via Shutterstock

Tags: ecommerce, Sociomantic, travel advertising, travel revenue, travel trends










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