News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Travelers looking early for bookings
A new study indicates travelers - for both business and pleasure - are taking advantage of online offerings to make destination decisions. From how they'll get there - plan, rental car, train - to where they'll stay once they arrive, travelers say both deal sites and branded airline or hotel sites are destinations they hit before traveling.
The study, No Reservations: How Travelers Plan & Book Online, was conducted by ResearchNow on behalf of Sociomantic Labs.
Some interesting takeaways include:
• 57% of travelers book flights 2+ weeks in advance, 27% book 3+ weeks in advance
• 95% of business and leisure travelers say their main stop to purchase tickets is an airline site
• Business travelers also look at 'deal' sites for flights (71%) and hotel stays (63%)
• About three-quarters of leisure travelers look to deal sites, as well
"Travelers, like all online shoppers, have more options than ever when it comes to making plans. And unsurprisingly, airline and hotel websites are today the go-to destination for research," said JB Brokaw, North American president, Sociomantic. "This is a huge opportunity for travel retailers. Travelers are not being pressured to purchase. They have the time to book and the freedom to make their plans, so show them the offers personalized to them and their needs and capture these travelers before they wander too far."
Interestingly enough, business travelers are reporting as much freedom in their bookings as those traveling for pleasure. According to most business travelers, while they must arrive at a certain time for meetings or conferences, most are given leeway in how they arrive and where they stay once they've arrived.
Image via Shutterstock
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...