News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Travel sites blowing mobile
This summer more travelers are going mobile, but when it comes to finding those travel minded consumers, many travel brands are blowing it. At least in the mobile space. According to new data out from The Search Agency, the top travel sites are missing the boat on the mobile experience.
Only 8 of the top 100 travel related websites are using responsive design according to new data out from The Search Agency. And, while about two-thirds to serve up a mobile friendly site, about 25% are pushing the desktop version of their site onto mobile devices. This, says The Search Agency, is why travel sites are blowing mobile.
"As we launch into the summer travel season, consumers may become frustrated while doing research on the best travel spots, accommodations and fares," said Delia Perez, SVP account delivery and strategy at The Search Agency. "We found that most sites are slow to load and do not offer the best experiences possible for consumers, however, there are some shining examples. Choice Hotels, in particular, has adopted many of the best practices that are required to provide a seamless mobile customer experience, including search functionality, account sign-in and click to call."
Some interesting findings from the report include:
• 86 of the top 100 sites offer on-site search options
• 40 of the top 100 offer click-to-call options
• Most offer social media buttons/links or sign-in
• Choice Hotels brands - including Econo Lodge and Comfort Inn - scored the highest
Researchers also found page load times were off. According to Google's data webpages should load within 1 second on mobile, but in the top 100 sites took about 2.64 seconds to load. These slower times may cause users to click away in favor of other sites.
Image via Shutterstock
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...