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BizReport : Mobile Marketing : June 26, 2014


Study: Americans afraid of losing phones

According to comScore Android and Apple's iOS hold a 95% share of the US smartphone market; Android is slightly ahead in adoption (51% vs. 42%). In April more than 167 million Americans owned smartphones - that is nearly 70% of the population. And that is leading a new kind of anxiety - that of losing your phone.

by Kristina Knight

Americans are so connected to their phones they are actually afraid of being without them. That, according to a new data compiled by Wilson Electronics, which indicates a majority of Americans are afraid of losing or being without their phones.

First, lets look at the phone breakdown: comScore reports Apple and Samsung hold the majority of OEMs in the marketplace; together they hold a 68% share of the market. One of the reasons we're so attached to our phones is what we do on them - and it isn't just talking. comScore's data shows Facebook, YouTube and Pandora are three of the most-used apps - and those apps connect us to friends and entertainment.

Meanwhile, Wilson Electronics has released a new infographic centered on peoples' fears of losing their mobile devices. According to the research about two-thirds of Americans are sleeping with their smartphones AND are nomophobic. What is nomophobia - a fear of being without a mobile device - and just four years ago only about half the population had this fear.

Other interesting findings include:

• 70% of women have mobile phone separation anxiety, 61% of men do
• 77% of 18-24 year olds are nomophobic, 68% of 25-34 years olds are
• 72% say they're within 5 feet of their smartphones 'most of the time'
• 47% of men have 2 mobile devices, 36% of women do

Image via Shutterstock

Tags: comScore, lost mobile, mobile marketing, mobile trends, mobile useage, Wilson Electronics










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