News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social media sharing platform significantly increases employee sharing
Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform.
According to Eric Roach, CEO and Co-founder of EveryoneSocial, "engaged employees want to tout their company through social media, but are hesitant to share because they fear they'll do something wrong and get themselves or the company into trouble".
In fact, social sharing by employees has been talked about in terms of the risks associated with leaking sensitive data, damage to brand reputation or wasting time at work.
However, by using a social media platform on which a company's social media managers can curate approved content for employees to share those risks can be alleviated.
Furthermore, such a platform makes sharing easier than via a traditional corporate email. And, found EveryoneSocial in recent analysis of a selected subset of 10,000 of its software users across a variety of industries, employees are a whopping 38x more likely to share company information and articles when they are delivered via social media instead of an email.
"Social media managers can syndicate quality, relevant outside content for employees to share and comment on," said Roach. "This enables employees to be true thought leaders and brand advocates, not just trained bots sharing company-created content."
Image via Shutterstock
- Seniors unhappy with stereotypes used in advertising
- Top 3 SaaS myths debunked
- Traits independent retailers need to compete
- Report illustrates traditional vs. digital media consumption
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
Featured White Papers
- Top 12 Marketing Tips for the Holidays
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the...
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...