News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social media sharing platform significantly increases employee sharing
Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform.
According to Eric Roach, CEO and Co-founder of EveryoneSocial, "engaged employees want to tout their company through social media, but are hesitant to share because they fear they'll do something wrong and get themselves or the company into trouble".
In fact, social sharing by employees has been talked about in terms of the risks associated with leaking sensitive data, damage to brand reputation or wasting time at work.
However, by using a social media platform on which a company's social media managers can curate approved content for employees to share those risks can be alleviated.
Furthermore, such a platform makes sharing easier than via a traditional corporate email. And, found EveryoneSocial in recent analysis of a selected subset of 10,000 of its software users across a variety of industries, employees are a whopping 38x more likely to share company information and articles when they are delivered via social media instead of an email.
"Social media managers can syndicate quality, relevant outside content for employees to share and comment on," said Roach. "This enables employees to be true thought leaders and brand advocates, not just trained bots sharing company-created content."
Image via Shutterstock
- Expert: How to reconnect customers
- Fiksu launches mobile audience platform
- Ad Roundup: Solutions for mobile, online reach
- Imbalanced approach to social means consumers left waiting for response
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
Featured White Papers
- B2B Marketing Automation Platforms 2015: A Marketer's Guide
This report was prepared by conducting in-depth interviews with leading vendors and industry experts....
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...