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BizReport : Ecommerce : June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging.

by Kristina Knight

"Many of our top retail customers currently use Shopify to power their online stores," said Emma CEO, Clint Smith. "Our new Shopify integration gives retailers more insight into how their marketing efforts connect to sales, and the smarts are built right in, with easy-to-use tools and actionable data designed to make their marketing more effective and thoughtful."

Through the integration Shopify retailers can create customer/sales lists; those lists can include purchase history and will update as more purchases are made. This kind of data gives retailers insight into purchase behavior and offers the ability to create 'also bought' messaging or linked offers. The integration will also allow:

• Advanced tracking for email campaigns
• ROI tracking
• Email automation based on shopper data, purchases, rewards or spending
• Emma also tracks clicks to links within email messaging

"As a small business owner, I'm always looking for ways to make my message more relevant to my customers," said owner of The Peach Truck, Stephen Rose. "The fact that my Shopify audience is segmented by purchase history automatically within Emma means I'm able to personalize my email marketing even further - that helps my brand and my business."

Image via Shutterstock

Tags: ecommerce tools, email marketing, email tracking, Emma, Shopify

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