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BizReport : Mobile Marketing : June 24, 2014


Roambi pushes analytics to Android

With so many people and businesses moving into the mobile space, there is a need for better analytics across all platforms. Roambi is adding to the mix, adding analytics for Android smartphones and tablets.

by Kristina Knight

The latest mobile numbers from comScore show that in the US nearly 170 million people own smartphones; a 69% share of the marketplace. About half are using Android devices, making a new offering from Roambi - Analytics for Android - a much needed addition to the space.

Roambi already offers an analytics platform for Apple's iOS platform; the Android offering will mirror the Apple platform offers multi-touch visualizations, full offline capabilities and native architecture.

"We created Roambi because we fundamentally believe that enterprises are shifting to become more mobile-centric and as such, mobility can't be treated as just another screen to port to," said Quinton Alsbury, co-founder and president of Product Innovation, Roambi. "We view mobility as an opportunity to combine the capabilities of devices, the engagement of the user experience, and the accessibility of information in the moment when decisions are actually made, and we are thrilled to now extend that opportunity to both Android and iOS users."

Roambi Enterprise Server and Roambi Business clients can install the offering through the Google Plat store; Analytics for Android will include views like Card, Catalist, Layers and Superlist.

Roambi is also integrating with Okta's identity management service which will allow users to control cloud apps from a single location.

"While many of today's enterprise app developers take the economical approach of building them as web apps that are then simply wrapped into native downloads to make them easily accessible from any device, the new Roambi Analytics for Android follows our philosophy of creating fully native apps. The new Android version features the same touch-centric UI, native architecture, and full offline functionality as its iOS predecessor," said Alsbury.

Image via Shutterstock

Tags: mobile ads, mobile analytics, mobile data, mobile marketing, Roambi










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