News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google highlights mobile search behavior among FIFA World Cup fans
Football fans all over the globe are reaching fever pitch as the FIFA World Cup draws ever nearer. This year, fans watching from the UK are a different breed to those who watched the 2010 games. This year, fans are a lot more mobile savvy, according to new research from Google.
During the last FIFA World Cup, in 2010, fans were not as mobile-savvy as those who are gearing up to watch the 2014 schedule of games. According to Google, just 18% of searches for match information and player biographies took place on a mobile device.
In comparison, during the UEFA Champions League semi-final match earlier this year, 63% of searches were via mobile. And, says Google, behavioral changes in search have been noted. More searches now occur during a match, mostly after a goal is scored quite different to during the 2010 World Cup when search volume fell during the game while fans stayed glued to the match.
Known as soccer in the U.S., and football to most other fans around the globe, the sport's World Cup truly is a global affair. And, according to Google search analysis, it is the largest and most connected global sporting event. The number of Google searches for the Super Bowl and Tour de France - even combined - pale into insignificance compared with those for the FIFA World Cup.
So, for marketers looking to target sports fans, the opportunity to engage really couldn't be any bigger.
Marketing across multiple screens is vital for the 2014 tournament. A study of World Cup fans in the U.S. by YuMe found that this year's event, which starts on 12 June and ends in July, will be a multi-screen event watched on television, desktop computer, tablets and mobile. In fact, YuMe says that such technology only serves to make the sporting event even more popular than it already is.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...