News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook tweaks newsfeed video ranking
As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands.
Over the past six months, video views on Facebook have doubled. But not everyone wants to watch videos on the social network.
That's why Facebook has announced a new algorithm that will determine those who have an interest in watching video on the social network and those who have no interest. Those that have engaged with video content will see more and those that have shown little interest will see less.
Facebook determines whether a user has an interest in watching video by analyzing how often and for how long they watched a video. Previously this was determined by only taking into account Likes, comments and Shares.
However, the changes only apply to videos uploaded to Facebook and will not apply to videos that come from third-party sources such as YouTube.
"This improvement means that videos that people choose to watch will reach a larger audience, while videos that people ignore will be shown to fewer people," said Facebook in a recent blog post.
Image via Shutterstock
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
- Retail Internet of Things spend forecast to reach $2.5 billion by 2020
- Vloggers under-utilized by brand marketers targeting Millennials
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...