News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook looks outside of socnet to better target ads
Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change.
Facebook will soon begin using users' browsing activity outside the social network to target ads. This will be the first time Facebook has strayed outside of the network's boundaries to influence targeted ads.
The company announced the changes to targeted advertising late last week.
"Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you Like," says Facebook in a blog post. "Starting soon in the US, we will also include information from some of the websites and apps you use."
In the same blog post, Facebook announced they are giving users more control over the ads they see with the introduction of an ad preference tool. The tool will be accessible from all ads on Facebook and will allow users to add and remove interests to further tailor their ad experience on the network.
Image via Shutterstock
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
- Top 3 tips to improve seasonal marketing plans
- Research: Social media users less likely to post positively about their favorite products
- Twitter preps for new generation of commerce experiences
- iBeacon firm offers free hardware and installation to UK retailers
- Swrve: Report reveals one third of apps get only one minute of attention
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...