News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers curb online shopping in wake of security breaches
A survey from USA TODAY has revealed the extent to which online security breaches have affected consumers' attitudes to online shopping.
Following well-publicized online security breaches at large online retailers such as eBay and Target almost a quarter (24%) of consumers have ceased to make purchases online, found USA TODAY'S survey of 790 Internet users.
"It's pretty amazing to me that people were willing to pull the plug on their habits," said Cameron Camp, a security expert with security and antivirus firm ESET.
Over half (56%) of those polled said that, in the wake of the security problems, they are now restricting their online shopping to big Internet retailers, despite affected firms eBay and Target falling into that category.
Other ways in which consumers are protecting their online security are keeping tabs on their bank and credit card balances (55%) and changing passwords regularly (64%).
Interestingly, the survey found that those with lower education and incomes were among those most likely to cease making online purchases while those with higher levels of education and income were more likely to continue shopping but take more precautions.
USA TODAY'S findings are similar to those of a Harris Interactive survey conducted earlier this year. Of the 2,000 U.S. adults surveyed 26% said they have decreased the amount of shopping they do online with that figure rising to a third among younger age groups.
Image via Shutterstock
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...