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BizReport : Advertising archives : June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:

by Kristina Knight

First, from email service provider GetResponse, the Landing Page Creator 2.0, a tool set up to help email marketers create inexpensive but effective landing pages for their campaigns. Using the tool marketers can build and publish landing pages, without specialized IT training, that will compliment automated campaign messaging.

"Landing Page Creator 2.0 is a very significant new component to our email marketing solutions. Now customers have an all-in-one, affordable and easy-to-manage email marketing and automation solutions with the power to be highly effective and reach their prospects effortlessly," said Simon Grabowski, founder and CEO, GetResponse. "SMBs now have everything they need rolled into one platform for drip marketing campaigns, lead nurturing and marketing automation, and with all-important landing page creation features, blog and social media integration - we provide all the essentials for success."

Meanwhile Marin Software has partnered with Channel Factory to deliver contextually targeted video ads; the new additions will compliment Marin's existing search, display, social and mobile ad options.

"Video is staged to be one of the most exciting revenue opportunities for online advertisers over the next few years," said Matt Ackley, chief marketing officer at Marin Software. "We are thrilled to partner with Channel Factory. Together, we can empower our customers with the best cross-channel opportunities and most complete data."

The partnership doesn't just offer the ability to target video ads, through it Marin's clients will have a clearer view of search-based conversions as well as delivering insights into campaigns across the online spectrum including within social networks and in the mobile space.

Image via Shutterstock

Tags: ad targeting, advertising, email marketing, GetResponse, landing page creation, Marin Software, video advertising

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