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Ad Roundup: SMB options
This week two new offerings will set up small businesses with better data and targeting.
First, Xero and Constant Contact are partnering for a small business option which financial details into Constant Contact accounts to deliver richer data and better targeting options for campaigns.
"Our small business customers often tell us that they spend a lot of time trying to figure out how to market to the right customers," said Jamie Sutherland, US President, Xero. "So we're excited to partner with Constant Contact to help solve this problem by giving small businesses the ability to use their own accounting data to create smart marketing campaigns."
"Our reporting and analytics functions have been essential to the marketing success of our 600,000-plus customers, and this partnership with Xero offers them an additional layer of valuable data that further advances the goal of personalized precision marketing," said Jesse Harriott, chief analytics officer, Constant Contact. "Considering the wealth of accounting and financial data small businesses can retrieve from their Xero accounts, this partnership will be key to our ongoing efforts to helping small businesses do more business."
Finally, MarketLive is adding responsive design templates to their e-commerce solution; the templates will be mobile - smartphone and tablet - friendly and were designed to support 'future' technology as well. Through the solution retailers and online merchants will be able to manage stores across desktop, mobile and other devices.
"We have evolved the integration of responsive design into eCommerce, extending the range of capabilities previously available. We handle responsive design for today's phones and tablets and other devices, but we go further. Our implementation of Responsive Commerce incorporates eCommerce best practices across the customer lifecycle, optimizing templates for path to purchase and customer service interactions to ensure our merchants engage and grow their customers, regardless of touchpoint," said Ken Burke, founder and CEO of MarketLive Inc. "We are constantly improving our platform infrastructure so that our customers can be confident that they have the best technology available on which to run their commerce. Responsive Commerce is just the latest fulfillment of this promise."
Image via Shutterstock
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