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BizReport : Advertising : June 13, 2014


Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options:

by Kristina Knight

First, from AppsFlyer, an agency verson of their mobile ad solution. The AppsFlyer Mobile Attribution Analytics Platform has hit the 2 billion download mark; the agency solution is geared to helping ad agencies better monitor and measure campaigns, optimize messaging and find the right traffic for their clients.

"AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates," says AppsFlyer CEO Oren Kaniel. "We allow them to focus on their growth targets with the best tools designed especially for the mobile environment."

And Jumio has released Netswipe, a platform set up to improve the customer experience across mobile devices. Netswipe was available for apps and desktop websites, but is now also enhanced for mobile use. Using the platform retailers can eliminate up to one minute of key-entry time - entering credit card numbers, adding to carts, etc. - making for a smoother overall experience.

"The quality of the mobile user experience is rapidly becoming the next battleground in the quest to attract and retain customers," said Jumio CEO Daniel Mattes. "Businesses who integrate Netswipe into their apps or mobile websites not only delight their customers, they also enjoy significantly higher conversion rates by eliminating the need for their customers to manually enter their credit card information on the checkout page. Netswipe for Mobile Web now expands that functionality to every platform used for payments."

Finally, Bidtellect is launching the Native Marketing Platform, a scaled native ad exchange set up to help marketers efficiently launch campaigns using contextual, behavioral and daypart targeting options. The exchange boasts both DSP and SSP arms; based on early interactions, the company believes they'll serve more than 1 billion bids per day by the end of 2014.

Image via Shutterstock

Tags: advertising, advertising tools, AppsFlyer, Bidtellect, Jumio, mobile advertising










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  • HBK

    It was pretty obvious after last year when Twitter grabbed MoPub and Airpush acquired Hubbl that native mobile advertising is the next big market. Good to see others following these innovators into greener pastures for modern mobile advertising.




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