News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: Releases underline mobile, native focus
Three releases into the online space this week underline a shift in focus to mobile and native advertising options:
First, from AppsFlyer, an agency verson of their mobile ad solution. The AppsFlyer Mobile Attribution Analytics Platform has hit the 2 billion download mark; the agency solution is geared to helping ad agencies better monitor and measure campaigns, optimize messaging and find the right traffic for their clients.
"AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates," says AppsFlyer CEO Oren Kaniel. "We allow them to focus on their growth targets with the best tools designed especially for the mobile environment."
And Jumio has released Netswipe, a platform set up to improve the customer experience across mobile devices. Netswipe was available for apps and desktop websites, but is now also enhanced for mobile use. Using the platform retailers can eliminate up to one minute of key-entry time - entering credit card numbers, adding to carts, etc. - making for a smoother overall experience.
"The quality of the mobile user experience is rapidly becoming the next battleground in the quest to attract and retain customers," said Jumio CEO Daniel Mattes. "Businesses who integrate Netswipe into their apps or mobile websites not only delight their customers, they also enjoy significantly higher conversion rates by eliminating the need for their customers to manually enter their credit card information on the checkout page. Netswipe for Mobile Web now expands that functionality to every platform used for payments."
Finally, Bidtellect is launching the Native Marketing Platform, a scaled native ad exchange set up to help marketers efficiently launch campaigns using contextual, behavioral and daypart targeting options. The exchange boasts both DSP and SSP arms; based on early interactions, the company believes they'll serve more than 1 billion bids per day by the end of 2014.
Image via Shutterstock
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- 51% of Brits can not spot ads in search results
- Clean fraud and account takeover top UK businesses fraud concerns
- Survey: Elections worrisome for SMB owners
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...