News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: Offerings up targeting, translation options
Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:
First, SiteScout and Aislelabs have partnered for a retail ad solution. Through the partnership SiteScout will leverage Aislelab offline shopper data within their online ad buying platform, giving retailers the ability to target online display ads based on offline/in-store behaviors.
"Aislelabs helps SiteScout leverage the power of its RTB platform, using mobile devices to tie offline behavior with online advertising in order to drive purchases," said Matt Sauls, Vice President of Operations at SiteScout. "The SiteScout platform is one of the most comprehensive and unrestrictive programmatic ad platforms in market, with access to every major digital channel and data source. Our API makes it possible for innovative companies like Aislelabs to leverage our infrastructure in groundbreaking ways."
And from SDL the Language Cloud, a complimentary offering to their Customer Experience Cloud. The SDL Language Cloud is set up to act as a content translation tool - everything from branded campaigns to user reviews and chat sessions. It offers human, machine and specialist machine translations.
"Organizations today need to address customers around the world across a growing portfolio of content, throughout the buying cycle," said Dominic Kinnon, CEO of SDL Language Solutions. "In order for brands to break these communication barriers with their intended audiences, language needs to be a critical factor in their global customer experience strategy. The SDL Language Cloud provides a solution for all of these needs by simplifying translation for organizations and offering a combination of human and machine translation options and local language interactions with customers, regardless of geographic region."
Finally, Traitify has launched their Personality API, a unique offering brands the ability to use consumers' personality traits, based on collected data, to target and engage.
"Personality is at the core of what we do, including our decision-making processes. To truly revolutionize customer personalization, personality data needs to be widely accessible to the mainstream market," CEO Derek Mercer said. "Our API extends our core technology and empowers businesses and developers in any industry to leverage personality and raise the bar for customer personalization."
Traitify was previously known as Woofound.
Image via Shutterstock
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...