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BizReport : Advertising : June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:

by Kristina Knight

First, SiteScout and Aislelabs have partnered for a retail ad solution. Through the partnership SiteScout will leverage Aislelab offline shopper data within their online ad buying platform, giving retailers the ability to target online display ads based on offline/in-store behaviors.

"Aislelabs helps SiteScout leverage the power of its RTB platform, using mobile devices to tie offline behavior with online advertising in order to drive purchases," said Matt Sauls, Vice President of Operations at SiteScout. "The SiteScout platform is one of the most comprehensive and unrestrictive programmatic ad platforms in market, with access to every major digital channel and data source. Our API makes it possible for innovative companies like Aislelabs to leverage our infrastructure in groundbreaking ways."

And from SDL the Language Cloud, a complimentary offering to their Customer Experience Cloud. The SDL Language Cloud is set up to act as a content translation tool - everything from branded campaigns to user reviews and chat sessions. It offers human, machine and specialist machine translations.

"Organizations today need to address customers around the world across a growing portfolio of content, throughout the buying cycle," said Dominic Kinnon, CEO of SDL Language Solutions. "In order for brands to break these communication barriers with their intended audiences, language needs to be a critical factor in their global customer experience strategy. The SDL Language Cloud provides a solution for all of these needs by simplifying translation for organizations and offering a combination of human and machine translation options and local language interactions with customers, regardless of geographic region."

Finally, Traitify has launched their Personality API, a unique offering brands the ability to use consumers' personality traits, based on collected data, to target and engage.

"Personality is at the core of what we do, including our decision-making processes. To truly revolutionize customer personalization, personality data needs to be widely accessible to the mainstream market," CEO Derek Mercer said. "Our API extends our core technology and empowers businesses and developers in any industry to leverage personality and raise the bar for customer personalization."

Traitify was previously known as Woofound.

Image via Shutterstock

Tags: advertising, advertising data, data collection, data tools, SDL, SiteScout, Traitify

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