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BizReport : June 30, 2014 Archive

June 30, 2014 Archive

Mobile Marketing | June 30, 2014

More tablets will be shipped in 2015 than desktops, laptops combined

Today, 31% of tablet owners use their device to make purchases. According to new data released by Usablenet, that figure is set to rise to 61% by 2017 so business owners need to ensure their ecommerce strategies are tablet-friendly. >>

Advertising | June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event. >>

Mobile Marketing | June 30, 2014

Survey: People love gagets, just maybe not the Fire phone

Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one new survey. >>

Ecommerce | June 30, 2014

Manta: 83% of SMBs 'optimistic', 30% are hiring

Small businesses owners are optimistic about the remainder of 2014; that according to the new Manta Small Business Wellness Index. According to the report about one-third of SMBs have been hiring through the first half of 2014 with another one-third reporting they will begin hiring in the second half of the year. >>



Advertising | June 30, 2014

IAB: 28% of UK display advertising traded programmatically

New figures just released by the Internet Advertising Bureau (UK) show that the share of ads purchased programmatically, defined as being bought and sold using automated systems and processes such as real-time bidding auctions, is set to rise significantly. >>

Mobile Marketing | June 30, 2014

Survey: Customer service sways more mobile buyers

The mobile landscape is a tight place to be - according to data out from comScore Android holds just over a 50% share in mobile platformss with Apple following at just over 40%. As for OEMs, Apple is leading the pack with a 41% marketshare. Samsung is their closest competitor with a 27% share. New data out from B2X and Motorola may shed light on how manufacturers can gain more ground. >>

Loyalty Marketing | June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage customers with a series of emails and help with onboarding new consumers. >>