BizReport : June 24, 2014 Archive

June 24, 2014 Archive

Mobile Marketing | June 24, 2014

BrightEdge: One-quarter websites not mobile friendly

Nearly 70% of the US population is using some kind of smartphone, and many are using their phones for everything from taking phone calls to checking email, shopping or watching television programming. But, according to new data out from BrightEdge, more than one-quarter (27%) of websites aren't mobile friendly. >>

Mobile Marketing | June 24, 2014

Roambi pushes analytics to Android

With so many people and businesses moving into the mobile space, there is a need for better analytics across all platforms. Roambi is adding to the mix, adding analytics for Android smartphones and tablets. >>

Advertising | June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US millennials spending a language other than English at home while nearly half (46%) are 'more likely to purchase' from brands using their preferred language. >>

Social Marketing | June 24, 2014

Savvy nonprofits demonstrate top-class social media best practices

Recent research from the Center for Marketing Research at the University of Massachusetts Dartmouth reveals that nearly all of the U.S.'s biggest charities are using social media to drive awareness. >>

Social Marketing | June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. >>

Advertising | June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested. >>

Social Marketing | June 24, 2014

Facebook tweaks newsfeed video ranking

As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands. >>