BizReport : June 18, 2014 Archive

June 18, 2014 Archive

Advertising | June 18, 2014

Studies: How to make the most of BTS, holiday campaigns

School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school shoppers - and they're highlighting some trends that may help retailers achieve their goals. >>

Advertising | June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details: >>

Advertising | June 18, 2014

Study: Most brands looking for deeper emotional connections

It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the ability to make those emotional connections would influence their branded digital branded spending. >>

Mobile Marketing | June 18, 2014

iBeacon data reveals increased app usage in-store

The launch of beacons had many concerned that mobile users would become frustrated and inundated and end up deleting the relevant apps but new statistics released by iBeacon third-party supplier inMarket reveals this is not the case. >>

Social Marketing | June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven. >>

Blogs & Content | June 18, 2014

Study reveals completion rates for online video

Research by video monetization firm Coull reveals that videos featuring cars and animals beat music in terms of completion rates. >>