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BizReport : June 16, 2014 Archive

June 16, 2014 Archive

Advertising | June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below: >>

Social Marketing | June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans. >>

Ecommerce | June 16, 2014

Survey: Retailers find cross device opps a challenge

Consumer data is making targeting and retargeting customers simpler for many retailers, but there are still challenges. Chief among them: the wealth of data. According to a new myThings survey retailers are succeeding with some data usage like retargeting, but in other areas - like programmatic buying and mobile retargeting. >>