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BizReport : June 9, 2014 Archive

June 9, 2014 Archive

Mobile Marketing | June 09, 2014

JiWire rebrands, launches mobile video option

JiWire is re-branding as NinthDecimal. The company is a leader in mobile audience intelligence. The re-branding underlines the company's focus on precise audience targeting, building audiences to scale and engagement. >>

Email Marketing | June 09, 2014

Email newsletters top news source for business executives

The world's smartest and busiest business leaders consume and share news every day and, according to a new study from Quartz Insights, the first channel they turn to is email newsletters. >>

Mobile Marketing | June 09, 2014

Mobile app users happy to opt-in to location-tracking

Assumptions surrounding consumers' dislike of being 'stalked' by mobile marketers have been quashed by new research from mobile marketing provider Urban Airship. >>

Social Marketing | June 09, 2014

How social is changing the customer relationship

Social media isn't just offering brands another place to put their weekly special or customer service details. Social media is changing how shoppers engage with their favorite brands. Here's how brands can ensure their relationship is strong. >>



Search Marketing | June 09, 2014

eBay research suggests search ads have 'no measurable benefit'

Researchers at eBay claim that brand keyword ads in search engines have little benefit to advertisers in the short-term, calling into question the millions of dollars invested. >>

Loyalty Marketing | June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett company, offers suggestions: >>