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BizReport : June 4, 2014 Archive

June 4, 2014 Archive

Ecommerce | June 04, 2014

Top 3 tips to cut out data detours

Turns out data may be doing more to harm retailers' bottom lines that many thought. While data simplifies personalized campaign creation and website experiences, new data out from Baynote indicates data can also detour shoppers out of the purchase funnel. >>

Ecommerce | June 04, 2014

Top 3 tips to improve customer service

Shoppers have more options than ever to get the products they want as the price they want, which can put retailers at a disadvantage. Unless retailers use their service to reach out to build customer loyalty. Here's how: >>

Blogs & Content | June 04, 2014

Survey: Ads for free media okay with people

One new report underlines the importance of ad-supported content: their findings conclude that more than half of consumers are currently accessing digital content without paying for it. About one-quarter say viewing ads prior to getting to their content is fine. >>

Ecommerce | June 04, 2014

Consumers curb online shopping in wake of security breaches

A survey from USA TODAY has revealed the extent to which online security breaches have affected consumers' attitudes to online shopping. >>

Social Marketing | June 04, 2014

Social media sharing platform significantly increases employee sharing

Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform. >>

Mobile Marketing | June 04, 2014

FIFA World Cup 2014 multi-screen viewing to increase

The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent survey from YuMe highlights the need for a multi-screen strategy. >>