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BizReport : June 3, 2014 Archive

June 3, 2014 Archive

Ecommerce | June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging. >>

Mobile Marketing | June 03, 2014

Study: Mobile driving purchase decisions, but not buys

It seems mobile doing both more - and less - than some retailers might think. According to a new report mobile is, indeed, pushing purchase decisions. But the actual buying of those products is happening in-store. Not so bad a trade-off for those retailers who are prepared for a solid in-store and mobile experience. >>

Advertising | June 03, 2014

Twilio, MarketLive releases to prep brands

This week Twilio and MarketLive are pushing new options to retailers - one in the form of messaging services and another through training. Here are the details: >>

Mobile Marketing | June 03, 2014

Drive mobile marketing engagement with value-laden messages

Mobile engagement and analytics firm, Hipcricket, has released data showing that despite most mobile users having received mobile alerts or text messages from a brand, few provided content that was relevant or useful. >>

Ecommerce | June 03, 2014

More consumers 'webroom' than 'showroom'

New research reveals that while retailers have been obsessing over the impact of showrooming there's another phenomenon that is rather more widespread - webrooming. >>

Ecommerce | June 03, 2014

Moms take lead in family auto research and purchase

When it comes to buying a new family car, moms take the lead in the decision-making process, according to new research from Cars.com, using online search to make the process easier. >>