News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Traffic to retail websites from mobile up in March, but conversions fell
Data released by Affiliate Window shows that traffic from mobile devices to UK retail websites rose in April compared to March and now account for £1 in every £4 being spent via a smartphone or tablet.
A third (32.4%) of traffic to UK retail sites during March originated from mobile devices, found Affiliate Window in its latest Monthly Mobile Update, up from 30.5% in March.
Of that traffic, 15.8% came from smartphones up from 14.8% in March. The number of sales originating from mobile devices also rose slightly up to 29.7% in April compared to 27.8% in March.
However, during the same period of time, mobile traffic conversions rates fell slightly from 3.9% to 3.8% and mobile average order value dropped 40 cents to £69.03.
In terms of individual device trends, Android smartphones accounted for a quarter (25.12%) of smartphone traffic and 25.6% of sales. Android tablets accounted for 26.6% of tablet traffic but only 15.7% of sales.
Smartphone devices converted at a rate of 2.7% but, as would be expected, tablets did much better with conversion rates of 5.8%.
However, iPad users typically convert at 3% above Android tablets and not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do.
Affiliate Window's mobile data was drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients worked with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.
Image via Shutterstock
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...