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BizReport : Ecommerce : May 26, 2014


Survey reveals age is no barrier to confident Internet use

If you believe older generations struggle with technology you could be falling for an outdated stereotype. New research among those age 50 and over reveals that they are just as confident with technology and Internet use as those in their 30s and 40s.

by Helen Leggatt

A survey of 1,012 British consumers aged 30 and over by digital marketing firm iProspect found that age is no barrier to Internet use and online activity. In fact, iProsepct's report, 'The Ageless Internet: From Silver Surfers to Golden Geeks', found that those on the other side of 50 regularly and confidently engage with ecommerce.

Eight out of ten respondents aged over 50 said they did not see their age as a barrier to online use, and they intend to make more use of it in the future. That sentiment was expressed by even more (88%) among those aged 60-69 and as much as 92% of those aged 70+.

Chris Whitelaw, CEO of iProspect, says that the "patronizing approach to older generations needs to be put to rest".

"They are time-rich, and, accounting for their lower financial commitments, comparatively cash-rich too. They research online, and are strong believers in the power of search to make their lives easier; they 'reverse-showroom', researching products online and buying in store; they are comfortable buying many products online," writes Angus Wood, Head of Earned Media, on the iProspect blog.

Image via Shutterstock

Tags: demographic trends, ecommerce, Internet use, silver surfers










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