News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: April disappointing for retailers
April may not be the cruelest month to most of us - after all, the cold finally broke across the Upper Midwest and spring was definitely arriving in most areas - but don't tell retailers that. According to new data out this week, April didn't bring record numbers of shoppers into stores...not even to fill those Easter baskets.
Final numbers aren't in quite yet, but look for April to be rather muddy for most retailers. That is the takeaway from new Euclid data which shows a drop in traffic to stores and in spending for the fourth month of 2014. According to their estimates, overall spending may be down about 2% (YoY).
"Looking at Easter more closely, the week preceding the holiday Sunday showed the same mixed performance as the month as a whole. Traffic was down nearly nine percent against the comparable period last year. However, engagement was significantly better than last year, with average visit duration up ten percent. Shoppers were well engaged by the seasonal merchandise, but this was likely not enough to compensate for fewer numbers," writes the company.
Some interesting takeaways from the report include:
• Shopper traffic dropped 10% YoY
• Storefront conversion increased 1% YoY
• Time spent in-store increased 7% YoY
• Repeat visits dropped 2% YoY
The best shopping day of the month was Sunday, April 6, with high customer engagement; the worst shopping day by volume was Friday, April 25.
Meanwhile, new data out from comScore indicates online shoppers weren't looking at retail outlets, either. Their most recent numbers, from March, indicate more consumers are heading to pharmacy/health sites, likely to get a jump on spring allergy season. The top 10 gaining sites for March were Health/Pharmacy sites (29% traffic increase) and Travel/Rental Cars (26% increase).
Image via Shutterstock
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...