News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: April disappointing for retailers
April may not be the cruelest month to most of us - after all, the cold finally broke across the Upper Midwest and spring was definitely arriving in most areas - but don't tell retailers that. According to new data out this week, April didn't bring record numbers of shoppers into stores...not even to fill those Easter baskets.
Final numbers aren't in quite yet, but look for April to be rather muddy for most retailers. That is the takeaway from new Euclid data which shows a drop in traffic to stores and in spending for the fourth month of 2014. According to their estimates, overall spending may be down about 2% (YoY).
"Looking at Easter more closely, the week preceding the holiday Sunday showed the same mixed performance as the month as a whole. Traffic was down nearly nine percent against the comparable period last year. However, engagement was significantly better than last year, with average visit duration up ten percent. Shoppers were well engaged by the seasonal merchandise, but this was likely not enough to compensate for fewer numbers," writes the company.
Some interesting takeaways from the report include:
• Shopper traffic dropped 10% YoY
• Storefront conversion increased 1% YoY
• Time spent in-store increased 7% YoY
• Repeat visits dropped 2% YoY
The best shopping day of the month was Sunday, April 6, with high customer engagement; the worst shopping day by volume was Friday, April 25.
Meanwhile, new data out from comScore indicates online shoppers weren't looking at retail outlets, either. Their most recent numbers, from March, indicate more consumers are heading to pharmacy/health sites, likely to get a jump on spring allergy season. The top 10 gaining sites for March were Health/Pharmacy sites (29% traffic increase) and Travel/Rental Cars (26% increase).
Image via Shutterstock
- Webrooming parents heading to physical stores for back-to-school purchases
- 43% of all traffic to travel websites now comes from mobile
- Survey: Gamers don't want interruptions
- Reports: Back to school stressing parents
- How to measure engagement to reach a deeper customer relationship
- Survey: Amazon influencing back to school shoppers
- Hilton gives guests greater control with significant app upgrade
- Top 3 tips for better channel optimization
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,...
- Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,...
- 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world...
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...