News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Release connects consumers without using personal data
A new release in the mobile space will likely have consumers talking. Out from Boolean Tech, the ShieldMe platform allows consumers to be contacted by brands they choose - but without giving out phone numbers or other private information.
Privacy has long been a bone of contention between consumers, brands and data collecting platforms. Consumers want personalized experiences but they don't want to give up their personal information to every brand on the planet; while brands need data to provide those experiences. And data collection hubs make a living off of compiling and aggregating said data.
A new release out from Boolean Tech may make it simpler for consumers to trust not only their favorite brands but the data collectors they use - because the release shields their private information.
"Boolean Tech believes that the right to privacy is a fundamental right and our company wants to enable websites to offer its customers the same via ShieldMe," said Gurtaj Singh Padda, Founder and CEO of Boolean Tech. "For anyone wanting to offer privacy and safety to their clients, ShieldMe is the best solution available. It is a great platform to add to any website as it can increase customer retention and help grow revenues."
Here is how ShieldMe works: publishers or website owners integrate the system within their existing infrastructure. The platform can be up and running within a week because the integration is an add-on. It offers unlimited talk and connection times and works with all mobile phones and networks. For the consumer, they simple click a button determining when and how they'd like to be contacted. The secure platform uses a proprietary algorithm to connect the consumer and business.
Image via Shutterstock
- Demandbase: What won't happen in 2015
- Ecommerce Roundup: Shoppers findings leads on social media
- Report: Analysis high on B2Bers New Year List
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...