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BizReport : Ecommerce archives : May 30, 2014

Origami Logic, eGifter releases harness social, search

Origami Logic and eGifter are pushing new releases to market that may change the way consumers use the social space; and how brands harness search data to better target shoppers.

by Kristina Knight

First, from Origami Logic the Marketing Intelligence Platform which harnesses search to measure and analyze shoppers activities across online channels. The platform uses a Marketing Graph to connect actions between ad campaigns, activities and performance metrics across the online space. Brands can analyze metrics by message, product, region and other factors to determine how campaigns are faring.

"The social and digital explosion makes this a very exciting time to be a marketer, but also a challenging one. With all of the different ways marketers have to reach audiences, performance data is highly fragmented, making it difficult to gain insight into what's working and what isn't across products, geographies, and channels," said Opher Kahane, Co-Founder and CEO of Origami Logic. "With our Marketing Intelligence Platform, we make it easy for brand marketers to measure the performance of their activities, no matter where they are being executed. This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions, faster."

Meanwhile, eGifter is putting the social in social shopping - with a platform that allows shoppers to add items to wishlists, which can be seen by friends and family. Those social contacts can then share the cost of the gifts. Called the eGifter Social Wishlist Platform, it is the first of its kind to allow social gifting and group payment options.

"We continue to update our offerings to improve and personalize the gifting experience for retailers and consumers by providing the best social and mobile tools," said Tyler Roye, co-founder and CEO of eGifter. "The eGifter Social Wishlist Platform ensures consumers receive the gifts they actually want and helps the retailer accomplish their objectives of happier customers and additional sales of high-ticket items."

The platform also offers e-cards and video messaging between shoppers.

Image via Shutterstock

Tags: ecommerce, ecommerce tips, ecommerce tools, eGifter, Origami Logic

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