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BizReport : Mobile Marketing : May 30, 2014


Mobile releases signal increase in targeting

This week, two new releases to the mobile space should up the ante when it comes to targeting - one through geographically targeting push notifications and another with advanced analytics and guided selling.

by Kristina Knight

First, from MobilePaks, a guided selling channel that should help businesses better connect and engagement with their consumer base throughout the sales cycle. The platform is set up to push updates directly to the sales channel being used and by recommending content based on consumer profiles and preferences.

"Relevant information in the hands of informed salespeople not only helps them to stay on-message, but drives more valuable conversations with prospects for improved sales effectiveness," said MobilePaks CEO Chanin Ballance. "MobilePaks makes it easy to a develop well-trained, skilled and knowledgeable partners by providing real-time recommendations and on-demand search capability of sales collateral, short training bursts and reference aids from any device."

Meanwhile, Infobip has added push notifications to their platform, allowing developers to test services for free. The Infobip Push platform features Live GEO, which uses location based services to push geographically targeted and scheduled messaging to consumers; the platform also uses a Rich Media Push option which enables images, video or GIF files to be delivered to the consumer.

"With Live Geo set up, app users will receive a push notification whenever they enter a pre-set area, as opposed to standard location-based push notifications, which target an area and send out a bulk push regardless of the users in the area," writes the company. "Visual cues are a proven enticement for app-based communication and engagement - adding them gives app developers, brands and marketers another asset to promote their product or service at no cost for the end user. Infobip's research suggests that the open rate for push notifications increases three times with the addition of images or video content."

Image via Shutterstock

Tags: Infobip, mobile ad tools, mobile advertising trends, mobile marketing, MobilePaks










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