News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile point-of-sale use by European SMBs on verge of upswing
Visa Europe has released findings of a new mobile point-of-sale study that reveals the technology is on the verge of a sharp upward swing among small businesses in Europe while ABI Research forecasts nearly half of all point-of-sale devices will be mobile within the next 5 years.
Research among 2,000 small businesses in five European countries - France, Germany, Italy, Poland and the U.K. - found that over a quarter were interested in implementing mobile POS (mPOS) within the next six months.
"Small businesses have been traditionally reluctant to embrace card payments but across Europe that is changing. mPOS is the catalyst for that - it's a solution that dispels many of the convictions previously held and genuinely works for small businesses, if they are accepting payments at their premises, or on the go," said Caroline Drolet, Head of Mobile Point-of-Sale at Visa Europe.
The most important feature noted by SMBs was security, followed by industry compliance and the ability to accept all major cards.
About half of SMBs in Germany said mPOS would probably increase sales and 45% of Italian SMBs believe mPOS would improve cash flow and enable them to be paid faster.
Ease of use also attracted SMBs to mPOS cited by around three-quarters in France and Germany, 63% in the U.K. and Poland and 59% in Italy.
A recent forecast from ABI Research indicates that, by 2019, 46% of all POS terminals will be mPOS devices.
"There has been much said about the cannibalization of the traditional POS market, but ABI Research believes that both traditional POS and mPOS can grow together in tandem, co-existing, expanding the presence of digital payment acceptance," said Senior ABI analyst Phil Sealy.
Image via Shutterstock
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...