News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
LinkedIn reveals buying power of 'Prosumers'
Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users.
The buying power of professionals using LinkedIn is markedly higher than those on other social networks, says LinkedIn. Patti Cox has dubbed LinkedIn's 300 million members as "Prosumers".
LinkedIn's research found that Prosumers spend $2,000 - $3,000 per year on vacations, $839 per year on clothing, are 152% more likely to be a frequent flyer and 41% more likely to have spent $30,000 or more on their last vehicle purchase.
Not only are they brand conscious, but they are willing to pay more to purchase from a brand they trust and are 152% more likely to be active in online conversations.
According to LinkedIn's Patti Cox, the way for marketers to build trust with Prosumers is via content. In 2013, nearly three-quarters (71%) of B2C marketers distributed content via LinkedIn and, according to HubSpot, over half (51%) of brands on the professional social network acquired a B2C customer via their presence on the network.
Image via Shutterstock
- 'Adblockalypse' now?
- Mobile drives fastest UK digital ad growth rate in 7 years
- Product page conversion rates average 8%
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...