News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
LinkedIn reveals buying power of 'Prosumers'
Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users.
The buying power of professionals using LinkedIn is markedly higher than those on other social networks, says LinkedIn. Patti Cox has dubbed LinkedIn's 300 million members as "Prosumers".
LinkedIn's research found that Prosumers spend $2,000 - $3,000 per year on vacations, $839 per year on clothing, are 152% more likely to be a frequent flyer and 41% more likely to have spent $30,000 or more on their last vehicle purchase.
Not only are they brand conscious, but they are willing to pay more to purchase from a brand they trust and are 152% more likely to be active in online conversations.
According to LinkedIn's Patti Cox, the way for marketers to build trust with Prosumers is via content. In 2013, nearly three-quarters (71%) of B2C marketers distributed content via LinkedIn and, according to HubSpot, over half (51%) of brands on the professional social network acquired a B2C customer via their presence on the network.
Image via Shutterstock
- H1 2016's most-used and most-downloaded apps
- Gen Z's in-store expectations - the next challenge for retailers
- Brands: Why revenue based loyalty programs are a better draw
- Retail Roundup: Coupons key for all shoppers
- Study: In-game ads pushing engagement
- Expert: Why branded content appeals to consumers
- Reports: M:Comm up, privacy concerns abound
- Expert: What Pokemon Go phenomena means for businesses
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...