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BizReport : Social Marketing : May 07, 2014


LinkedIn introduces language and geographical targeting features

LinkedIn recently celebrated hitting the 300 million milestone reaching professionals in more than 200 countries and territories. Two-thirds (67%) of LinkedIn members currently reside outside the U.S. with the network recently reaching another milestone in surpassing more than 100 million members in the U.S. It's little surprise, then, to see language and geographical targeting introduced.

by Helen Leggatt

Just this week, LinkedIn has introduced new features that allow companies to target audiences by language preference and geographical location.

Targeting by language preference works by showing specific updates, in a specific language, only to LinkedIn members that have that language set as their default.

Geographical targeting allows companies to set specific updates to be shown in specific regions. For example, a U.S. based company targeting Portuguese-speaking professionals in Brazil can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn.

"With these features, global companies can have a more relevant exchange with their unique audiences," writes LinkedIn Product Manager Aviad Pinkovezky. "Combined, they ensure that our members see the messages meant for them, written in the language they want to consume on LinkedIn."

Later this year, LinkedIn will hit another milestone when mobile accounts for more than half of all global traffic as more people login from a device other than their desktop computer. Already the network sees 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries viewed via mobile.

littleny / Shutterstock.com

Image via Shutterstock

Tags: geographical, language, LinkedIn, targeting










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