News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
LinkedIn introduces language and geographical targeting features
LinkedIn recently celebrated hitting the 300 million milestone reaching professionals in more than 200 countries and territories. Two-thirds (67%) of LinkedIn members currently reside outside the U.S. with the network recently reaching another milestone in surpassing more than 100 million members in the U.S. It's little surprise, then, to see language and geographical targeting introduced.
Just this week, LinkedIn has introduced new features that allow companies to target audiences by language preference and geographical location.
Targeting by language preference works by showing specific updates, in a specific language, only to LinkedIn members that have that language set as their default.
Geographical targeting allows companies to set specific updates to be shown in specific regions. For example, a U.S. based company targeting Portuguese-speaking professionals in Brazil can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn.
"With these features, global companies can have a more relevant exchange with their unique audiences," writes LinkedIn Product Manager Aviad Pinkovezky. "Combined, they ensure that our members see the messages meant for them, written in the language they want to consume on LinkedIn."
Later this year, LinkedIn will hit another milestone when mobile accounts for more than half of all global traffic as more people login from a device other than their desktop computer. Already the network sees 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries viewed via mobile.
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...