News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Launch brings monetization to mobile screens
Over the past eighteen months brands have been looking for new ways to monetize consumers' oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz - because those screens are two of the most seen screens and don't rely on mobile consumers being inside an app or browser window to be seen.
A new release from Mobile Posse is bringing a new kind of ad to both brands and consumers - and in a new place, as well. This week the mobile messaging brand is launching a push messaging platform that keys in to mobile users home and lock screens. Called AppEnvoy Rewards and AppEnvoy Custom, the Mobile Posse offerings allow publishers to push ads and content direct to mobile users home or lock screens without attached fees.
"App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement," said Mobile Posse CEO Jon Jackson. "It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream."
Here's how it works: the mobile users is served push messaging based on their activity and location, making the content both relevant and timely. Ads are included with the push notifications, zeroing out the need to charge publishers for the pushed content. Publishers are then paid based on ad revenue generated from the messaged ad/content.
Image via Shutterstock
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...