News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Growth in Asia-Pacific to keep Twitter user-base growth in double-digits
New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region.
This year, Twitter's user-base is estimated to increase by 24.4%, according to new figures released by eMarketer. That double-digit growth is set to continue for at least the next four years. By 2018, eMarketer estimates that the number of Twitter users will reach around 400 million worldwide.
Growth will mainly come from new users in Asia-Pacific. In fact, users from that region already make up 32.8% of Twitter's user-base, more than in North America (23.7%) and Western Europe (16.8%).
"The US will remain the single largest country in terms of the number of individual Twitter users throughout our forecast, but currently, it still represents just over 20% of all Twitter users worldwide," says eMarketer. "That market share will drop over the years, leaving room for Twitter to grow its non-US ad revenues by leveraging an expanding user base in emerging markets."
While eMarketer's data is based on active users who log in to Twitter at least once per month, recently released data from Twitter monitoring firm Twopcharts found that a significant number of people have created a Twitter account but never used it. They report that 44% of Twitter's 982 million accounts have never seen any action - not even a single Tweet.
Even among the 550 million or so accounts that have seen activity a significant number, 43%, haven't seen any activity in more than a year.
Furthermore, less than half (47%) of all accounts have added a profile image and even less, 24%, have added a profile description. Just 30% of all users have created just 1 to 10 Tweets and only 13% of registered users have more than 100 Tweets under their belt.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...