News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Growth in Asia-Pacific to keep Twitter user-base growth in double-digits
New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region.
This year, Twitter's user-base is estimated to increase by 24.4%, according to new figures released by eMarketer. That double-digit growth is set to continue for at least the next four years. By 2018, eMarketer estimates that the number of Twitter users will reach around 400 million worldwide.
Growth will mainly come from new users in Asia-Pacific. In fact, users from that region already make up 32.8% of Twitter's user-base, more than in North America (23.7%) and Western Europe (16.8%).
"The US will remain the single largest country in terms of the number of individual Twitter users throughout our forecast, but currently, it still represents just over 20% of all Twitter users worldwide," says eMarketer. "That market share will drop over the years, leaving room for Twitter to grow its non-US ad revenues by leveraging an expanding user base in emerging markets."
While eMarketer's data is based on active users who log in to Twitter at least once per month, recently released data from Twitter monitoring firm Twopcharts found that a significant number of people have created a Twitter account but never used it. They report that 44% of Twitter's 982 million accounts have never seen any action - not even a single Tweet.
Even among the 550 million or so accounts that have seen activity a significant number, 43%, haven't seen any activity in more than a year.
Furthermore, less than half (47%) of all accounts have added a profile image and even less, 24%, have added a profile description. Just 30% of all users have created just 1 to 10 Tweets and only 13% of registered users have more than 100 Tweets under their belt.
Image via Shutterstock
- Six ways to increase the performance of your Pinterest Pins
- Personalization key to becoming a 'Best Friend Brand'
- Young mobile users annoyed by ads in apps
- Top 3 tips to harness dark social data
- Report: M:Commerce share up one-third
- Consumer engagement with mobile ads on the rise
- Android dominates smartphone market
- How to tell if social is right for your brand
Featured White Papers
- How to Create a Mobile Device Storefront
It is estimated that 55% of Americans regularly shop online at an average of 15.6 online purchases per year. However,...
- Why The Smartest Marketers Have External Writing Teams
Here's why the savvy ones in the business are outsourcing their content right now (and why you should be, too)....