News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google ousts Apple to be world's most valuable brand
Google has knocked Apple off the top spot in the 2014 BrandZ Top 100 Most Valuable Global Brands ranking.
A 20% decline in estimated brand value to $148 billion sees Apple fall into second place behind Google whose brand value is estimated to have increased 40% to $159 billion.
The new rankings signal an end to Apple's three year reign at the top of BrandZ's rankings due, in part, to the company's lack of new product launches and a focus on improvement rather than innovation.
"Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars," says Nick Cooper, MD of Millward Brown Optimor, the firm that conducted the BrandZ study. "All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple."
The top four rankings are all held by tech companies, with six in the top 20 (Tencent at 14 and SAP at 19). The biggest riser was yet another tech firm - Facebook - moving up 10 spots to place at 21.
Image via Shutterstock
- Consumer satisfaction with mobile commerce falling
- YouTube wants agencies to learn from their top creators
- Search marketing taking back seat as proving ROI challenging
- Study: Video big influencer for some voters
- Ad Roundup: Partnerships underscore importance of connection
- Study: Digital driving calls to businesses
- Study: Email key for SMB trust
- Studies: Video views increasing
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...