News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few B2B firms have adopted marketing automation technology
Marketing automation businesses have tremendous opportunity for growth given that very few B2B companies in the U.S. currently use the technology, according to new data released by SiriusDecisions.
In the health industry adoption is as low as just 2%, and even within the finance and manufacturing industries it is in single digits.
"I always knew the adoption rate was low but I didn't think it was that low, to be quite frank," said SiriusDecisions technology practice director Jay Famico in an interview.
However, and perhaps not surprisingly, among I.T. businesses adoption of marketing automation is much, much higher - around 65%.
According to Famico, marketers that don't adopt marketing automation will be an endangered species in a matter of years, describing a "growing divide" between those who know how to use it and those that don't.
"This will manifest in an uptick in the number of job postings that request marketing automation expertise," said Famico. "Marketers who lack marketing automation expertise will need to gain this competency or risk being marginalized."
Image via Shutterstock
- Ad RoundUp: Partnerships increase ad support across channels
- Report: Fraud, conversions linked to traffic numbers
- Mobile Roundup: New solutions, partnerships to help mobile brands
- Expert: Non-Profits can thrive in the online space
- Mobile Roundup: Mobile wallets upping the retail ante
- Report: US, UK users vulnerable because of passwords
- Study: Images linked to email success
- Millennial Media: Video increases engagement
Featured White Papers
- Measure What Matters: Five Features to Enable Now On Google Analytics
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization. Unfortunately, in...
- A lot of what you know about email marketing could be wrong
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches...