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BizReport : Ecommerce : May 21, 2014


Ecommerce releases simplify targeting, engagement

Two new releases to the ecommerce space should make it simpler for retailers and brands to target consumers across devices and through B2B and B2C channels.

by Kristina Knight

First, Moxie has acquired SimplyBox's technology giving them the ability to offer real time, contextual targeting data to customers. The technology should help Moxie's clients offer the right digital engagement channel to their customers.

"The acquisition of the SimplyBox technology broadens Moxie's capabilities and will allow enterprises to engage customers as soon as they step through the 'online' door," said Rebecca Ward, Moxie's president and CEO. "Moxie is changing the way ecommerce is done. When today's consumers try to do business with a company on a mobile device or on the web, the experience feels like entering an empty storefront - there is no one there to help you. With Moxie, enterprises have a unique opportunity to increase conversions and, more importantly, realize full customer value by engaging with them throughout their journey."

Moxie allows brands to anticipate customer intent, connect with customers in real-time and engage using the most appropriate communication channel across devices

Meanwhile MarketLive has launched a B2B ecommerce solution which allows merchants to manage B2B and B2C campaigns within the same platform.

"We recognized the need among many of our retailers to provide a simple, focused B2B option to our core MarketLive platform. Based on requests from a wide variety of prospects and customers, we created a right-sized solution that provides critical B2B functionality without expensive overhead," said Ken Burke, founder and CEO of MarketLive, Inc. "Our Market Focused B2B Solution is affordable, easily implemented and able to maximize brand effectiveness across both channels."

Image via Shutterstock

Tags: ecommerce, ecommerce tips, ecommerce tools, MarketLive, Moxie










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