News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
ActionX taps 6 mobile leaders for enhanced retargeting
In the mobile space brands are only as good as their targeting. Which is where new deals between mobile and cross-screen retargeting leader ActionX comes in. The company has tapped six mobile leaders to provide top-line data to that more highly retargeted ads are offered to mobile consumers.
"One of the biggest challenges with mobile app retargeting is how to quickly and effectively integrate data from multiple sources," said Evan Schwartz, co-founder and CEO of ActionX. "We've been able to successfully partner with the most popular third party analytics providers used by retailers, subscription brands and travel brands to ensure that our retargeting campaigns run seamlessly and almost immediately using existing data."
ActionX has tapped mobile leaders AD-X, AppsFlyer, Apsalar, HasOffers, Kochava and TapSense to improve the data feeding their retargeting platform. The ActionX platform helps brands retarget consumers across the mobile space and across screens; the new partnerships will help those campaigns come to market faster. Early data shows click-thrus two to three times higher and a Return On Ad Spend that has tracked at 20:1 in some cases.
"Mobile retargeting is quickly emerging as one of the most important areas in mobile marketing, and all of our customers are looking to increase their investment in this area. TapSense is excited to partner with ActionX, as we believe their offering fills a gap in the current ecosystem," said Ash Kumar, Co-Founder & CEO, TapSense.
"We are seeing significant growth in mobile commerce brands using the MobileAppTracking platform. Our new integration with ActionX allows our clients to quickly launch effective retargeting campaigns for increasing engagement and lifetime value," said Peter Hamilton, CEO, HasOffers.
Through the new partnerships ActionX clients will be able to leverage top tier data to drive customer engagement.
Image via Shutterstock
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...