News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
ActionX taps 6 mobile leaders for enhanced retargeting
In the mobile space brands are only as good as their targeting. Which is where new deals between mobile and cross-screen retargeting leader ActionX comes in. The company has tapped six mobile leaders to provide top-line data to that more highly retargeted ads are offered to mobile consumers.
"One of the biggest challenges with mobile app retargeting is how to quickly and effectively integrate data from multiple sources," said Evan Schwartz, co-founder and CEO of ActionX. "We've been able to successfully partner with the most popular third party analytics providers used by retailers, subscription brands and travel brands to ensure that our retargeting campaigns run seamlessly and almost immediately using existing data."
ActionX has tapped mobile leaders AD-X, AppsFlyer, Apsalar, HasOffers, Kochava and TapSense to improve the data feeding their retargeting platform. The ActionX platform helps brands retarget consumers across the mobile space and across screens; the new partnerships will help those campaigns come to market faster. Early data shows click-thrus two to three times higher and a Return On Ad Spend that has tracked at 20:1 in some cases.
"Mobile retargeting is quickly emerging as one of the most important areas in mobile marketing, and all of our customers are looking to increase their investment in this area. TapSense is excited to partner with ActionX, as we believe their offering fills a gap in the current ecosystem," said Ash Kumar, Co-Founder & CEO, TapSense.
"We are seeing significant growth in mobile commerce brands using the MobileAppTracking platform. Our new integration with ActionX allows our clients to quickly launch effective retargeting campaigns for increasing engagement and lifetime value," said Peter Hamilton, CEO, HasOffers.
Through the new partnerships ActionX clients will be able to leverage top tier data to drive customer engagement.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...