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BizReport : Mobile Marketing : May 22, 2014


ActionX taps 6 mobile leaders for enhanced retargeting

In the mobile space brands are only as good as their targeting. Which is where new deals between mobile and cross-screen retargeting leader ActionX comes in. The company has tapped six mobile leaders to provide top-line data to that more highly retargeted ads are offered to mobile consumers.

by Kristina Knight

"One of the biggest challenges with mobile app retargeting is how to quickly and effectively integrate data from multiple sources," said Evan Schwartz, co-founder and CEO of ActionX. "We've been able to successfully partner with the most popular third party analytics providers used by retailers, subscription brands and travel brands to ensure that our retargeting campaigns run seamlessly and almost immediately using existing data."

ActionX has tapped mobile leaders AD-X, AppsFlyer, Apsalar, HasOffers, Kochava and TapSense to improve the data feeding their retargeting platform. The ActionX platform helps brands retarget consumers across the mobile space and across screens; the new partnerships will help those campaigns come to market faster. Early data shows click-thrus two to three times higher and a Return On Ad Spend that has tracked at 20:1 in some cases.

"Mobile retargeting is quickly emerging as one of the most important areas in mobile marketing, and all of our customers are looking to increase their investment in this area. TapSense is excited to partner with ActionX, as we believe their offering fills a gap in the current ecosystem," said Ash Kumar, Co-Founder & CEO, TapSense.

"We are seeing significant growth in mobile commerce brands using the MobileAppTracking platform. Our new integration with ActionX allows our clients to quickly launch effective retargeting campaigns for increasing engagement and lifetime value," said Peter Hamilton, CEO, HasOffers.

Through the new partnerships ActionX clients will be able to leverage top tier data to drive customer engagement.

Image via Shutterstock

Tags: ActionX, cross screen marketing, mobile marketing, retargeted mobile ads










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