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BizReport : May 30, 2014 Archive

May 30, 2014 Archive

Ecommerce | May 30, 2014

Holiday planning starts online with search

It's not just travel deals that need to be in tip top condition as the holiday season approaches. Marketers need to ensure their digital offerings are up to scratch, too, as most U.S. travelers head online to plan their vacations. >>

Social Marketing | May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you. >>

Mobile Marketing | May 30, 2014

Big-screen smartphones cause of dropping tablet shipments

New smartphones with larger screens are contributing to the drop in forecast for global tablet shipments this year, according to new data released by research firms IDC and NPD DisplaySearch. >>

Mobile Marketing | May 30, 2014

Brands: How device attribution can lead to more revenue

Many advertisers are sitting on tremendous amounts of data, but are not sure what to do with it. One expert weighs in on how audience and device data can lead to higher campaign ROIs. >>

Ecommerce | May 30, 2014

Origami Logic, eGifter releases harness social, search

Origami Logic and eGifter are pushing new releases to market that may change the way consumers use the social space; and how brands harness search data to better target shoppers. >>

Mobile Marketing | May 30, 2014

Mobile releases signal increase in targeting

This week, two new releases to the mobile space should up the ante when it comes to targeting - one through geographically targeting push notifications and another with advanced analytics and guided selling. >>

Advertising | May 30, 2014

Top tips to improve lead generation

According to one expert, trends in online lead generation include a clear shift towards mobile as the dominant channel for lead generation, the rise of content marketing to attract and nurture leads, as well as an industry-wide movement to increase transparency. The problem? Most execs don't realize how much data they already have - but aren't using. >>